Spillover effects from unintended trials on attitude and behavior: Promoting new products through access‐based services

Overview of attention for article published in Psychology & Marketing, February 2020

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In the top 5% of all research outputs scored by Altmetric
High Attention Score compared to outputs of the same age (93rd percentile)
High Attention Score compared to outputs of the same age and source (85th percentile)

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Carsharing could help electric cars gain acceptance with consumers. https://t.co/385NVnWTty Full study: https://t.co/C4y5ybR9OC

RT @UniHohenheim: #Carsharing macht #EMobilität beliebter: #ShareEconomy bringt Kunden dazu, neue Produkte zu testen – und beeinflusst Eins…

#Carsharing macht #EMobilität beliebter: #ShareEconomy bringt Kunden dazu, neue Produkte zu testen – und beeinflusst Einstellung & Kaufabsichten. Aktuelle Publikation des Instituts #Marketing & #Management #unihohenheim in Psychology & Marketi…

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