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#JCiTweets #Research by N.F. Lund and A.N. Kimbu on #destination #branding centred on #storytelling and how it enhances #urban #tourism #expereince in #Vilnius see abstract https://t.co/zrFpNwXGBo @SHTMatSurrey.
Applying the Hollywood scriptwriting formula to destination branding
Overview of attention for article published in Current Issues in Tourism, March 2020