Value-creation-capture-equilibrium in new product development alliances: A matter of coopetition, expert power, and alliance importance

Overview of attention for article published in Industrial Marketing Management, October 2020

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What drives balanced value creation & capture in NPD alliances? Check out our new paper in IMM to find the answer: Value-creation-capture-equilibrium in new product development alliances: A matter of #coopetition, expert power, and #alliance impor…

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