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X Demographics
Mendeley readers
Attention Score in Context
| Title |
Seeing with the Customer’s Eye: Exploring the Challenges and Opportunities of AR Advertising
|
|---|---|
| Published in |
Journal of Advertising, April 2020
|
| DOI | 10.1080/00913367.2020.1740123 |
| Authors |
Ko de Ruyter, Jonas Heller, Tim Hilken, Matthew Chylinski, Debbie I. Keeling, Dominik Mahr |
X Demographics
The data shown below were collected from the profiles of 4 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Netherlands | 2 | 50% |
| United States | 1 | 25% |
| France | 1 | 25% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 2 | 50% |
| Scientists | 2 | 50% |
Mendeley readers
The data shown below were compiled from readership statistics for 183 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 183 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 23 | 13% |
| Student > Master | 16 | 9% |
| Other | 9 | 5% |
| Student > Doctoral Student | 9 | 5% |
| Student > Bachelor | 7 | 4% |
| Other | 22 | 12% |
| Unknown | 97 | 53% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 42 | 23% |
| Social Sciences | 12 | 7% |
| Economics, Econometrics and Finance | 7 | 4% |
| Computer Science | 5 | 3% |
| Arts and Humanities | 5 | 3% |
| Other | 10 | 5% |
| Unknown | 102 | 56% |
Attention Score in Context
This research output has an Altmetric Attention Score of 15. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 22 December 2021.
All research outputs
#2,319,963
of 24,983,099 outputs
Outputs from Journal of Advertising
#65
of 454 outputs
Outputs of similar age
#54,179
of 377,197 outputs
Outputs of similar age from Journal of Advertising
#1
of 2 outputs
Altmetric has tracked 24,983,099 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 90th percentile: it's in the top 10% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 454 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 10.6. This one has done well, scoring higher than 86% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 377,197 tracked outputs that were published within six weeks on either side of this one in any source. This one has done well, scoring higher than 85% of its contemporaries.
We're also able to compare this research output to 2 others from the same source and published within six weeks on either side of this one. This one has scored higher than all of them