Should I Touch the Customer? Rethinking Interpersonal Touch Effects from the Perspective of the Touch Initiator

Work on touch initiators (light touch on the arm) shows that initiators may be hesitant to touch, but the effects on the recipient are not necessarily negative and may be positive.

Hesitant to initiate touch with others? Article in current issue of @JCRNEWS with @JoannJPeck & @DrGustafsson shows that people feel stressed about initiating touch for fear of imposing intimacy on the recipient. 👇🧵 https://t.co/0wrXB3kjO4

Rethinking interpersonal touch effects from the perspective of the touch initiator https://t.co/R5TtSTsDYZ by @DrGustafsson and colleagues

No, you probably shouldn’t https://t.co/ewKGWGxOse https://t.co/rZHPo0UOAp