Small is beautiful, but large is certified: A comparison between fisheries the Marine Stewardship Council (MSC) features in its promotional materials and MSC-certified fisheries

Overview of attention for article published in PLOS ONE, May 2020

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In the top 5% of all research outputs scored by Altmetric
High Attention Score compared to outputs of the same age (97th percentile)
High Attention Score compared to outputs of the same age and source (97th percentile)

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news: 8 news outlets
blogs: 1 blog
policy: 2 policy sources

twitter: 54 X users
reddit: 1 Redditor
bluesky: 2 Bluesky users

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mendeley: 129 Mendeley

So far, Altmetric has seen 61 X posts from 54 X users, with an upper bound of 126,750 followers.

A 2020 PLOS study reported that small-scale fishing vessels were disproportionately featured on MSC's promotional materials — despite MSC's certifying more large, industrial fisheries https://t.co/BuKYyNfSPN

⁦@MSCecolabel⁩ is a scam - “The MSC disproportionately features photographs of small-scale fisheries although the catch it certifies is overwhelmingly from industrial fisheries.” https://t.co/SndxxMqZOG

It's also a limiting belief that rich countries can "sustainably" continue fishing without damage. Sure, there can be less damage, but compared to what? https://t.co/EB8uTpbn81 At the very least, marine ecologist and biodiversity experts need to have e…

@byLizAllen @Forbes More proof that MSC practises are not as advertised, and continue to benefit the most harmful types of industrial fishing. https://t.co/Ztm0dGYKrJ

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