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Textual paralanguage and its implications for marketing communications

Overview of attention for article published in Journal of Consumer Psychology (Elsevier Science), May 2016
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About this Attention Score

  • In the top 25% of all research outputs scored by Altmetric
  • High Attention Score compared to outputs of the same age (90th percentile)
  • Above-average Attention Score compared to outputs of the same age and source (62nd percentile)

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3 Wikipedia pages

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