Why Unhappy Customers Are Unlikely to Share Their Opinions with Brands

Overview of attention for article published in Journal of Marketing, April 2020

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Above-average Attention Score compared to outputs of the same age (64th percentile)

Mentioned by

twitter: 6 X users

reddit: 1 Redditor

Readers on

mendeley: 178 Mendeley

So far, Altmetric has seen 7 X posts from 6 X users, with an upper bound of 13,434 followers.

Read the full paper: https://t.co/wew4QsNFJe #ConsumerBehavior #Research

New JM article available: "Why Unhappy Customers Are Unlikely to Share Their Opinions with Brands" Read it here: https://t.co/SOevfMYdMj https://t.co/1eq8okxOwf

A new study upends common wisdom about negative #customer insight, providing insights managers can use to develop a fuller picture of sentiment: https://t.co/XkKQCZXjlV Full article in JM: https://t.co/AhKqj02swR #MarketingAcad @OrfaleaCollege @UMiami…

RT @SAGEManagement: Why are some unhappy customers unlikely to share their opinions with brands? Read the latest from @JofMarketing! @AMA_M…

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