Dear Santa, can I have Brand X?
RTE Online,
Analysis: today’s children are commercially savvy and brand literate when they write to Santa with Christmas gift requests In…
Parental evaluation of popular brand names given as Christmas gifts and sources of information used in these decisions
Overview of attention for article published in Journal of Consumer Marketing, September 2010
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About this Attention Score
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In the top 25% of all research outputs scored by Altmetric
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High Attention Score compared to outputs of the same age (80th percentile)
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