Charitable Campaigns with High Dollar Goals Are Causes for Concern
American Marketing Association,
A new study in the Journal of Marketing Research warns that brands that set maximum dollar amounts for their cause marketing…
Lowering the Minimum Donation Amount Increases Consumer Purchase Likelihood of Products Associated with Cause-Related Marketing Campaigns
Overview of attention for article published in Journal of Marketing Research, April 2020
Altmetric Badge
About this Attention Score
-
In the top 25% of all research outputs scored by Altmetric
-
High Attention Score compared to outputs of the same age (82nd percentile)
-
Average Attention Score compared to outputs of the same age and source
Readers on
- mendeley
- 126 Mendeley