Lowering the Minimum Donation Amount Increases Consumer Purchase Likelihood of Products Associated with Cause-Related Marketing Campaigns

Overview of attention for article published in Journal of Marketing Research, April 2020

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In the top 25% of all research outputs scored by Altmetric
High Attention Score compared to outputs of the same age (82nd percentile)
Average Attention Score compared to outputs of the same age and source

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news: 1 news outlet

twitter: 2 X users

Readers on

mendeley: 126 Mendeley

So far, Altmetric has seen 2 X posts from 2 X users, with an upper bound of 3,801 followers.

Read the full paper: https://t.co/1q0W4aqPq7

New JMR article available: "Lowering the Minimum Donation Amount Increases Consumer Purchase Likelihood of Products Associated with Cause-Related Marketing Campaigns" Read it here: https://t.co/jrtf7lDso4 https://t.co/xdKsBaK5ml

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