This research output has an Altmetric Attention Score of 1. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 14 July 2012.
All research outputs
#24,754,523
of 34,361,833 outputs
Outputs from Journal of Interactive Marketing (John Wiley & Sons)
#317
of 438 outputs
Outputs of similar age
#61,978
of 66,474 outputs
Outputs of similar age from Journal of Interactive Marketing (John Wiley & Sons)
#2
of 3 outputs
Altmetric has tracked 34,361,833 research outputs across all sources so far. This one is in the 19th percentile – i.e., 19% of other outputs scored the same or lower than it.
So far Altmetric has tracked 438 research outputs from this source. They typically receive more attention than average, with a mean Attention Score of 8.6. This one is in the 18th percentile – i.e., 18% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 66,474 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 4th percentile – i.e., 4% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 3 others from the same source and published within six weeks on either side of this one.
