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Setting the future of digital and social media marketing research: Perspectives and research propositions

Overview of attention for article published in International Journal of Information Management, August 2021
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About this Attention Score

  • In the top 5% of all research outputs scored by Altmetric
  • Among the highest-scoring outputs from this source (#11 of 856)
  • High Attention Score compared to outputs of the same age (98th percentile)
  • High Attention Score compared to outputs of the same age and source (90th percentile)

Mentioned by

news
12 news outlets
twitter
51 X users
peer_reviews
1 peer review site
facebook
1 Facebook page
wikipedia
9 Wikipedia pages

Readers on

mendeley
14691 Mendeley
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Article details
Title
Setting the future of digital and social media marketing research: Perspectives and research propositions
Published in
International Journal of Information Management, August 2021
DOI 10.1016/j.ijinfomgt.2020.102168
Authors

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Timeline Attention over time Attention Score history
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Activity
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X Demographics

X Demographics

The data shown below were collected from the profiles of 51 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley demographics

Mendeley demographics

The data shown below were compiled from readership statistics for 14,691 Mendeley readers of this research output. Click here to see the associated Mendeley record.
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Geographical breakdown

Geographical breakdown
Country Count As %
Unknown 14691 100%

Demographic breakdown

Readers by professional status
Readers by professional status Count As %
Lecturer 658 4%
Student > Bachelor 654 4%
Student > Master 637 4%
Student > Ph. D. Student 463 3%
Unspecified 317 2%
Other 1270 9%
Unknown 10692 73%
Readers by discipline
Readers by discipline Count As %
Business, Management and Accounting 1503 10%
Social Sciences 449 3%
Computer Science 347 2%
Economics, Econometrics and Finance 320 2%
Unspecified 315 2%
Other 982 7%
Unknown 10775 73%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 136. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 28 September 2026.
All research outputs
#388,126
of 34,531,973 outputs
Outputs from International Journal of Information Management
#11
of 856 outputs
Outputs of similar age
#8,219
of 470,644 outputs
Outputs of similar age from International Journal of Information Management
#1
of 10 outputs
Altmetric has tracked 34,531,973 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 98th percentile: it's in the top 5% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 856 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 10.5. This one has done particularly well, scoring higher than 98% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 470,644 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 98% of its contemporaries.
We're also able to compare this research output to 10 others from the same source and published within six weeks on either side of this one. This one has scored higher than all of them