ScienceDirect,
Research ideas and perspectives for the future of #digital and social media marketing. This essay examines customer journeys, #VR…
Setting the future of digital and social media marketing research: Perspectives and research propositions
Overview of attention for article published in International Journal of Information Management, August 2021
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About this Attention Score
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In the top 5% of all research outputs scored by Altmetric
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Among the highest-scoring outputs from this source (#11 of 856)
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High Attention Score compared to outputs of the same age (98th percentile)
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High Attention Score compared to outputs of the same age and source (90th percentile)
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