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A Tale of Two Pizzas: Building Up from a Basic Product Versus Scaling Down from a Fully-Loaded Product

Overview of attention for article published in Marketing Letters, November 2002
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About this Attention Score

  • In the top 25% of all research outputs scored by Altmetric
  • High Attention Score compared to outputs of the same age (93rd percentile)

Mentioned by

news
1 news outlet
twitter
1 X user
podcasts
1 podcast

Readers on

mendeley
110 Mendeley
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Article details
Title
A Tale of Two Pizzas: Building Up from a Basic Product Versus Scaling Down from a Fully-Loaded Product
Published in
Marketing Letters, November 2002
DOI 10.1023/a:1020370516638
Authors

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Timeline Attention over time Attention Score history
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Activity
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X Demographics

X Demographics

The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Mendeley demographics

Mendeley demographics

The data shown below were compiled from readership statistics for 110 Mendeley readers of this research output. Click here to see the associated Mendeley record.
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Geographical breakdown

Geographical breakdown
Country Count As %
Germany 2 2%
Spain 1 <1%
Belgium 1 <1%
Austria 1 <1%
Unknown 105 95%

Demographic breakdown

Readers by professional status
Readers by professional status Count As %
Student > Master 19 17%
Student > Ph. D. Student 15 14%
Researcher 11 10%
Student > Doctoral Student 9 8%
Student > Bachelor 8 7%
Other 23 21%
Unknown 25 23%
Readers by discipline
Readers by discipline Count As %
Business, Management and Accounting 37 34%
Economics, Econometrics and Finance 11 10%
Psychology 11 10%
Social Sciences 6 5%
Engineering 4 4%
Other 12 11%
Unknown 29 26%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 15. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 07 January 2022.
All research outputs
#2,679,190
of 29,485,101 outputs
Outputs from Marketing Letters
#55
of 357 outputs
Outputs of similar age
#3,480
of 61,587 outputs
Outputs of similar age from Marketing Letters
#1
of 2 outputs
Altmetric has tracked 29,485,101 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 90th percentile: it's in the top 10% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 357 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 14.3. This one has done well, scoring higher than 83% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 61,587 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 93% of its contemporaries.
We're also able to compare this research output to 2 others from the same source and published within six weeks on either side of this one. This one has scored higher than all of them