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The group who were asked to remove ingredients were reluctant to give up much and ended up with more toppings that the group asked to add. They did not want to lose what they had. https://t.co/tL2VaKEdSr
A Tale of Two Pizzas: Building Up from a Basic Product Versus Scaling Down from a Fully-Loaded Product
Overview of attention for article published in Marketing Letters, November 2002
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In the top 25% of all research outputs scored by Altmetric
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High Attention Score compared to outputs of the same age (93rd percentile)
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