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Got slogan? Guidelines for creating effective slogans

Overview of attention for article published in Business Horizons, September 2007
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About this Attention Score

  • In the top 25% of all research outputs scored by Altmetric
  • High Attention Score compared to outputs of the same age (87th percentile)

Mentioned by

news
1 news outlet
twitter
1 X user

Readers on

mendeley
259 Mendeley
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Article details
Title
Got slogan? Guidelines for creating effective slogans
Published in
Business Horizons, September 2007
DOI 10.1016/j.bushor.2007.05.002
Authors

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Timeline Attention over time Attention Score history
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Activity
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X Demographics

X Demographics

The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Mendeley demographics

Mendeley demographics

The data shown below were compiled from readership statistics for 259 Mendeley readers of this research output. Click here to see the associated Mendeley record.
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Geographical breakdown

Geographical breakdown
Country Count As %
Germany 2 <1%
Korea, Republic of 1 <1%
India 1 <1%
Canada 1 <1%
Unknown 254 98%

Demographic breakdown

Readers by professional status
Readers by professional status Count As %
Student > Master 37 14%
Student > Bachelor 35 14%
Student > Ph. D. Student 12 5%
Lecturer 7 3%
Lecturer > Senior Lecturer 6 2%
Other 29 11%
Unknown 133 51%
Readers by discipline
Readers by discipline Count As %
Business, Management and Accounting 55 21%
Social Sciences 16 6%
Linguistics 11 4%
Arts and Humanities 8 3%
Computer Science 5 2%
Other 25 10%
Unknown 139 54%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 10. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 02 November 2021.
All research outputs
#3,791,851
of 27,782,313 outputs
Outputs from Business Horizons
#185
of 1,003 outputs
Outputs of similar age
#10,105
of 89,931 outputs
Outputs of similar age from Business Horizons
#1
of 4 outputs
Altmetric has tracked 27,782,313 research outputs across all sources so far. Compared to these this one has done well and is in the 85th percentile: it's in the top 25% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 1,003 research outputs from this source. They typically receive more attention than average, with a mean Attention Score of 9.9. This one has done well, scoring higher than 80% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 89,931 tracked outputs that were published within six weeks on either side of this one in any source. This one has done well, scoring higher than 87% of its contemporaries.
We're also able to compare this research output to 4 others from the same source and published within six weeks on either side of this one. This one has scored higher than all of them