Surprise, surprise: If you want to sell more, make packages a bit more complicated
Post Online Media,
Marketing communicators try to make their message clear. The idea is simple: a clear message leads to faster buying.
You will enjoy shopping more if this occurs, according to research
Ladders,
Accomplishments often feel more rewarding and enjoyable if one had to really work and struggle to achieve that goal.
Consumers value difficult decisions over easy choices
Science Daily,
Researchers found that disfluency, or the difficulty for an individual to process a message, increases people's attitudes…
Consumers Value Difficult Decisions Over Easy Choices
Newswise,
Newswise — TROY, N.Y. — Let’s say you want to purchase a camera, and you’re comparing two different advertisements.