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Advertisings' Impact on Pre-Schoolers' Brand Knowledge and Materialism: Purpose This paper addresses the ques... https://t.co/dTSIN3yXqk
Advertising's impact on pre‐schoolers’ brand knowledge and materialism
Overview of attention for article published in Journal of Consumer Studies & Home Economics, August 2016
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In the top 25% of all research outputs scored by Altmetric
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High Attention Score compared to outputs of the same age (84th percentile)
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Good Attention Score compared to outputs of the same age and source (73rd percentile)
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