Does Sex Really Sell? Paradoxical Effects of Sexualization in Advertising on Product Attractiveness and Purchase Intentions

Overview of attention for article published in Sex Roles, September 2020

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In the top 5% of all research outputs scored by Altmetric
High Attention Score compared to outputs of the same age (97th percentile)
Good Attention Score compared to outputs of the same age and source (76th percentile)

Mentioned by

news: 8 news outlets
twitter: 69 X users

reddit: 18 Redditors
bluesky: 2 Bluesky users

Readers on

mendeley: 125 Mendeley

So far, Altmetric has seen 73 X posts from 69 X users, with an upper bound of 242,927 followers.

Gramazio, S., Cadinu, M., Guizzo, F. et al. Does Sex Really Sell? Paradoxical Effects of Sexualization in Advertising on Product Attractiveness and Purchase Intentions. Sex Roles 84, 701–719 (2021). https://t.co/CWoPLd8Bst

@PepiteSexiste La fameuse étude, tout en anglais, pour ceux qui ont le courage de la lire jusqu'au bout. https://t.co/xj49VI66EH

@bizegitmesex Olabilir. Olmaya da bilir. Gunun sonunda ‘sex sells’.. https://t.co/ND3qY2t4JW https://t.co/pucxD7JDD4 https://t.co/StjaPdVPj7 https://t.co/f9TZMFusp3

This is a fascinating journal written regarding the sexualization of women in modern advertising. I highly recommend reading to become education on this significant issue. #SEXDOESNTSELL https://t.co/2BLdw3Dlo9

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