| Title |
The commercialization of social media stars: a literature review and conceptual framework on the strategic use of social media influencers
|
|---|---|
| Published in |
International Journal of Advertising, October 2020
|
| DOI | 10.1080/02650487.2020.1836925 |
| Authors |
Liselot Hudders, Steffi De Jans, Marijke De Veirman |
X Demographics
The data shown below were collected from the profiles of 5 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Netherlands | 1 | 20% |
| Germany | 1 | 20% |
| Spain | 1 | 20% |
| Unknown | 2 | 40% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Scientists | 3 | 60% |
| Members of the public | 2 | 40% |
Mendeley readers
The data shown below were compiled from readership statistics for 1,052 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 1052 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 94 | 9% |
| Student > Bachelor | 80 | 8% |
| Student > Master | 64 | 6% |
| Lecturer | 57 | 5% |
| Researcher | 29 | 3% |
| Other | 126 | 12% |
| Unknown | 602 | 57% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 194 | 18% |
| Social Sciences | 94 | 9% |
| Economics, Econometrics and Finance | 25 | 2% |
| Arts and Humanities | 23 | 2% |
| Unspecified | 23 | 2% |
| Other | 78 | 7% |
| Unknown | 615 | 58% |
Attention Score in Context
This research output has an Altmetric Attention Score of 3. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 29 June 2023.
All research outputs
#8,759,452
of 25,837,817 outputs
Outputs from International Journal of Advertising
#123
of 311 outputs
Outputs of similar age
#181,287
of 442,442 outputs
Outputs of similar age from International Journal of Advertising
#6
of 12 outputs
Altmetric has tracked 25,837,817 research outputs across all sources so far. This one is in the 43rd percentile – i.e., 43% of other outputs scored the same or lower than it.
So far Altmetric has tracked 311 research outputs from this source. They typically receive more attention than average, with a mean Attention Score of 9.9. This one is in the 41st percentile – i.e., 41% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 442,442 tracked outputs that were published within six weeks on either side of this one in any source. This one has gotten more attention than average, scoring higher than 53% of its contemporaries.
We're also able to compare this research output to 12 others from the same source and published within six weeks on either side of this one. This one is in the 41st percentile – i.e., 41% of its contemporaries scored the same or lower than it.