Santa Claus does more than deliver toys: Advertising's commercialization of the collective memory of Americans

Overview of attention for article published in Consumption Markets & Culture, February 2011

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About this Attention Score

In the top 5% of all research outputs scored by Altmetric
Among the highest-scoring outputs from this source (#12 of 300)
High Attention Score compared to outputs of the same age (98th percentile)
High Attention Score compared to outputs of the same age and source (83rd percentile)

Mentioned by

news: 8 news outlets

Readers on

mendeley: 15 Mendeley

So far, Altmetric has seen 8 news stories from 8 outlets.

The history of the shopping centre Santa, and how he became a staple of the festive season

The Hindustan Times, 22 Dec 2021

Much to the delight of children (and maybe some adults), Santa arriving in shopping centres all around Australia signals the…

World News | The History of the Shopping Centre Santa, and How He Became a Staple of the Festive Season | LatestLY

Latestly, 22 Dec 2021

Queensland, Dec 22 (The Conversation) Much to the delight of children (and maybe some adults), Santa arriving in shopping…

The history of the shopping centre Santa, and how he became a staple of the festive season

Devdiscourse, 21 Dec 2021

By Gary Mortimer, Queensland University of Technology and Louise Grimmer, University of Tasmania Queensland, Dec 22 (The…

The history of the shopping centre Santa, and how he became a staple of the festive season

Yahoo! News, 21 Dec 2021

Much to the delight of children (and maybe some adults), Santa arriving in shopping centres all around Australia signals the…

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