RT @TC_BMJ: "Relative-risk messages about ENDS could make transition more attractive to smokers while increased-risk messages could deter…
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Analysis of on-pack messages for e-liquids: a discrete choice study #marketing #health https://t.co/id26wONsHM
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"Relative to no message, reduced risk-messages on cigarette packs increased the appeal of ENDS Among all smokers, reduced-risk messages increased preference more than a dissuasive addiction warning. https://t.co/tyz3VjlX68
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Why would you want to do this? 'susceptible non-smokers' are presumably susceptible to smoking too in some form. Occasional smokers are still smokers. Ex-smokers? Well - a good many will tell u they are still smokers, they just don't smoke. That's w…