Pay for Performance? Marketing Mutual Funds for Investors and Not Managers
NASDAQ,
By Yanhao “Max” Wei and Gerard J. Tellis The current marketing strategy of mutual funds hurts investors.
Fooled by Success: How, Why, and When Disclosures Fail or Work in Mutual Fund Ads
Overview of attention for article published in Journal of Public Policy & Marketing, January 2021
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In the top 25% of all research outputs scored by Altmetric
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High Attention Score compared to outputs of the same age (90th percentile)
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Above-average Attention Score compared to outputs of the same age and source (57th percentile)
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