The Role of Geography of Self in “Filling In” Brand Personality Traits: Consumer Inference of Unobservable Attributes

Overview of attention for article published in Journal of Advertising, January 2013

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patent: 3 patents

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mendeley: 87 Mendeley

So far, Altmetric has seen 3 patents that reference this research output.

Brand personality inference and recommendation system

Grant US-11315149-B2

United States of America

Attitude Inference

Application US-20160364733-A1

United States of America

Attitude Inference

Application US-20160364652-A1

United States of America

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