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Yo, DJ, That's My Brand: An Examination of Consumer Response to Brand Placements in Hip-Hop Music

Overview of attention for article published in Journal of Advertising, November 2014
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About this Attention Score

  • In the top 25% of all research outputs scored by Altmetric
  • High Attention Score compared to outputs of the same age (92nd percentile)
  • High Attention Score compared to outputs of the same age and source (84th percentile)

Mentioned by

news
2 news outlets

Readers on

mendeley
84 Mendeley
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Article details
Title
Yo, DJ, That's My Brand: An Examination of Consumer Response to Brand Placements in Hip-Hop Music
Published in
Journal of Advertising, November 2014
DOI 10.1080/00913367.2014.935897
Authors

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Timeline Attention over time Attention Score history
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Activity
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Mendeley demographics

Mendeley demographics

The data shown below were compiled from readership statistics for 84 Mendeley readers of this research output. Click here to see the associated Mendeley record.
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Geographical breakdown

Geographical breakdown
Country Count As %
Germany 2 2%
Malaysia 1 1%
Spain 1 1%
Unknown 80 95%

Demographic breakdown

Readers by professional status
Readers by professional status Count As %
Student > Doctoral Student 13 15%
Student > Ph. D. Student 10 12%
Student > Master 10 12%
Lecturer 7 8%
Student > Bachelor 7 8%
Other 19 23%
Unknown 18 21%
Readers by discipline
Readers by discipline Count As %
Business, Management and Accounting 38 45%
Social Sciences 13 15%
Arts and Humanities 4 5%
Economics, Econometrics and Finance 3 4%
Unspecified 1 1%
Other 3 4%
Unknown 22 26%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 18. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 23 November 2023.
All research outputs
#1,921,403
of 24,860,845 outputs
Outputs from Journal of Advertising
#53
of 450 outputs
Outputs of similar age
#26,177
of 373,788 outputs
Outputs of similar age from Journal of Advertising
#3
of 13 outputs
Altmetric has tracked 24,860,845 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 92nd percentile: it's in the top 10% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 450 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 10.4. This one has done well, scoring higher than 88% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 373,788 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 92% of its contemporaries.
We're also able to compare this research output to 13 others from the same source and published within six weeks on either side of this one. This one has done well, scoring higher than 84% of its contemporaries.