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Is it the ‘alpha’ or the ‘numeric’?: Consumers’ evaluation of letter versus number changes in alphanumeric brand names

Overview of attention for article published in Journal of Brand Management, September 2015
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About this Attention Score

  • Above-average Attention Score compared to outputs of the same age (57th percentile)
  • Average Attention Score compared to outputs of the same age and source

Mentioned by

wikipedia
1 Wikipedia page

Readers on

mendeley
16 Mendeley
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Article details
Title
Is it the ‘alpha’ or the ‘numeric’?: Consumers’ evaluation of letter versus number changes in alphanumeric brand names
Published in
Journal of Brand Management, September 2015
DOI 10.1057/bm.2015.28
Authors

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Timeline Attention over time Attention Score history
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Activity
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Mendeley demographics

Mendeley demographics

The data shown below were compiled from readership statistics for 16 Mendeley readers of this research output. Click here to see the associated Mendeley record.
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Geographical breakdown

Geographical breakdown
Country Count As %
Unknown 16 100%

Demographic breakdown

Readers by professional status
Readers by professional status Count As %
Student > Ph. D. Student 4 25%
Professor 2 13%
Lecturer > Senior Lecturer 1 6%
Researcher 1 6%
Professor > Associate Professor 1 6%
Other 0 0%
Unknown 7 44%
Readers by discipline
Readers by discipline Count As %
Business, Management and Accounting 5 31%
Psychology 2 13%
Social Sciences 1 6%
Unknown 8 50%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 3. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 23 July 2016.
All research outputs
#7,486,178
of 22,881,154 outputs
Outputs from Journal of Brand Management
#74
of 325 outputs
Outputs of similar age
#92,854
of 274,508 outputs
Outputs of similar age from Journal of Brand Management
#3
of 5 outputs
Altmetric has tracked 22,881,154 research outputs across all sources so far. This one is in the 44th percentile – i.e., 44% of other outputs scored the same or lower than it.
So far Altmetric has tracked 325 research outputs from this source. They receive a mean Attention Score of 3.7. This one has gotten more attention than average, scoring higher than 68% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 274,508 tracked outputs that were published within six weeks on either side of this one in any source. This one has gotten more attention than average, scoring higher than 57% of its contemporaries.
We're also able to compare this research output to 5 others from the same source and published within six weeks on either side of this one. This one has scored higher than 2 of them.