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X Demographics
Mendeley readers
Attention Score in Context
| Title |
Análisis de contenido de la publicidad de productos alimenticios dirigidos a la población infantil
|
|---|---|
| Published in |
Gaceta Sanitaria, May 2017
|
| DOI | 10.1016/j.gaceta.2016.12.008 |
| Pubmed ID | |
| Authors |
José Antonio Ponce-Blandón, Manuel Pabón-Carrasco, María de las Mercedes Lomas-Campos |
| Abstract |
To determine the contents and persuasive techniques used in processed food adverts aimed at children in Andalusia, comparing them with those aimed at adults. Study based on advert content analysis with two phases: a descriptive design phase and an analytical observational design phase. A sample of adverts from 60hours of broadcasting from the two most watched television channels in Andalusia. A total of 416 food and non-alcoholic beverage adverts were obtained, for 91 different products. Approximately 42.9% (n=39) was aimed at children and 53.8% (n=49) were products classified as "unhealthy". Unhealthy foods were more common in adverts for children (p <0.001). Significant differences were found between the ads aimed at adults and those aimed at children. Emotional and irrational persuasive resources such as fantasy (p <0.001), cartoons (p <0.001) or offering gifts with the purchase of the product (p=0.003) were observed more frequently in adverts for children. Food advertising aimed at children in Andalusia is mainly based on offering products with a low nutritional value and using persuasive resources based on fantasy or gifts. The message is focused on the incentive and not the food. More effective measures than the current self-regulatory systems must be put in place to counter these distorted adverts. |
X Demographics
The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 1 | 100% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 1 | 100% |
Mendeley readers
The data shown below were compiled from readership statistics for 197 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Spain | 1 | <1% |
| Unknown | 196 | 99% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 48 | 24% |
| Student > Postgraduate | 19 | 10% |
| Student > Master | 11 | 6% |
| Other | 10 | 5% |
| Student > Doctoral Student | 9 | 5% |
| Other | 31 | 16% |
| Unknown | 69 | 35% |
| Readers by discipline | Count | As % |
|---|---|---|
| Nursing and Health Professions | 38 | 19% |
| Medicine and Dentistry | 26 | 13% |
| Social Sciences | 21 | 11% |
| Business, Management and Accounting | 11 | 6% |
| Computer Science | 5 | 3% |
| Other | 26 | 13% |
| Unknown | 70 | 36% |
Attention Score in Context
This research output has an Altmetric Attention Score of 1. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 21 April 2017.
All research outputs
#21,158,537
of 25,988,468 outputs
Outputs from Gaceta Sanitaria
#388
of 466 outputs
Outputs of similar age
#253,505
of 328,678 outputs
Outputs of similar age from Gaceta Sanitaria
#7
of 7 outputs
Altmetric has tracked 25,988,468 research outputs across all sources so far. This one is in the 10th percentile – i.e., 10% of other outputs scored the same or lower than it.
So far Altmetric has tracked 466 research outputs from this source. They receive a mean Attention Score of 4.2. This one is in the 10th percentile – i.e., 10% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 328,678 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 12th percentile – i.e., 12% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 7 others from the same source and published within six weeks on either side of this one.