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Marketing internationalization: influence factors on product customization decision

Overview of attention for article published in RAUSP Management Journal, October 2018
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Mentioned by

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1 X user

Citations

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4 Dimensions

Readers on

mendeley
130 Mendeley
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Title
Marketing internationalization: influence factors on product customization decision
Published in
RAUSP Management Journal, October 2018
DOI 10.1108/rausp-07-2018-0043
Authors

Ailton Conde Jussani, Eduardo Pinheiro Gondim de Vasconcellos, James Terence Coulter Wright, Celso Cláudio de Hildebrand e Grisi

X Demographics

X Demographics

The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 130 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 130 100%

Demographic breakdown

Readers by professional status Count As %
Student > Master 18 14%
Student > Bachelor 14 11%
Lecturer 12 9%
Researcher 8 6%
Professor 6 5%
Other 14 11%
Unknown 58 45%
Readers by discipline Count As %
Business, Management and Accounting 39 30%
Social Sciences 8 6%
Economics, Econometrics and Finance 7 5%
Engineering 6 5%
Computer Science 3 2%
Other 7 5%
Unknown 60 46%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 1. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 03 April 2019.
All research outputs
#21,160,107
of 25,992,468 outputs
Outputs from RAUSP Management Journal
#1
of 1 outputs
Outputs of similar age
#281,045
of 360,821 outputs
Outputs of similar age from RAUSP Management Journal
#1
of 1 outputs
Altmetric has tracked 25,992,468 research outputs across all sources so far. This one is in the 10th percentile – i.e., 10% of other outputs scored the same or lower than it.
So far Altmetric has tracked 1 research outputs from this source. They receive a mean Attention Score of 0.5. This one scored the same or higher as 0 of them.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 360,821 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 12th percentile – i.e., 12% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 1 others from the same source and published within six weeks on either side of this one. This one has scored higher than all of them