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X Demographics
Mendeley readers
Attention Score in Context
| Title |
The case for social support in social marketing
|
|---|---|
| Published in |
RAUSP Management Journal, May 2021
|
| DOI | 10.1108/rausp-08-2020-0193 |
| Authors |
Nuno Baptista, Helena Alves, José Pinho |
X Demographics
The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 1 | 100% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Scientists | 1 | 100% |
Mendeley readers
The data shown below were compiled from readership statistics for 79 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 79 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 8 | 10% |
| Student > Ph. D. Student | 5 | 6% |
| Lecturer > Senior Lecturer | 4 | 5% |
| Student > Bachelor | 4 | 5% |
| Professor > Associate Professor | 3 | 4% |
| Other | 9 | 11% |
| Unknown | 46 | 58% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 12 | 15% |
| Economics, Econometrics and Finance | 4 | 5% |
| Nursing and Health Professions | 3 | 4% |
| Arts and Humanities | 2 | 3% |
| Social Sciences | 2 | 3% |
| Other | 9 | 11% |
| Unknown | 47 | 59% |
Attention Score in Context
This research output has an Altmetric Attention Score of 1. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 19 July 2022.
All research outputs
#17,732,227
of 25,992,468 outputs
Outputs from RAUSP Management Journal
#1
of 1 outputs
Outputs of similar age
#285,773
of 463,331 outputs
Outputs of similar age from RAUSP Management Journal
#1
of 1 outputs
Altmetric has tracked 25,992,468 research outputs across all sources so far. This one is in the 21st percentile – i.e., 21% of other outputs scored the same or lower than it.
So far Altmetric has tracked 1 research outputs from this source. They receive a mean Attention Score of 1.0. This one scored the same or higher as 0 of them.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 463,331 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 28th percentile – i.e., 28% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 1 others from the same source and published within six weeks on either side of this one. This one has scored higher than all of them