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Going Viral on Advertising YouTube Video: Detecting the Influences

Overview of attention for article published in Revista de Administração Contemporânea, January 2023
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1 X user

Readers on

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49 Mendeley
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Article details
Title
Going Viral on Advertising YouTube Video: Detecting the Influences
Published in
Revista de Administração Contemporânea, January 2023
DOI 10.1590/1982-7849rac2023220300.en
Authors

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Timeline Attention over time Attention Score history
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Activity
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X Demographics

X Demographics

The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Mendeley demographics

Mendeley demographics

The data shown below were compiled from readership statistics for 49 Mendeley readers of this research output. Click here to see the associated Mendeley record.
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Geographical breakdown

Geographical breakdown
Country Count As %
Unknown 49 100%

Demographic breakdown

Readers by professional status
Readers by professional status Count As %
Student > Doctoral Student 3 6%
Lecturer 2 4%
Student > Master 2 4%
Unspecified 1 2%
Lecturer > Senior Lecturer 1 2%
Other 3 6%
Unknown 37 76%
Readers by discipline
Readers by discipline Count As %
Business, Management and Accounting 4 8%
Arts and Humanities 3 6%
Social Sciences 2 4%
Unspecified 1 2%
Economics, Econometrics and Finance 1 2%
Other 1 2%
Unknown 37 76%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 1. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 15 August 2023.
All research outputs
#20,368,974
of 29,292,014 outputs
Outputs from Revista de Administração Contemporânea
#76
of 186 outputs
Outputs of similar age
#297,651
of 505,816 outputs
Outputs of similar age from Revista de Administração Contemporânea
#12
of 14 outputs
Altmetric has tracked 29,292,014 research outputs across all sources so far. This one is in the 20th percentile – i.e., 20% of other outputs scored the same or lower than it.
So far Altmetric has tracked 186 research outputs from this source. They receive a mean Attention Score of 3.3. This one is in the 27th percentile – i.e., 27% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 505,816 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 28th percentile – i.e., 28% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 14 others from the same source and published within six weeks on either side of this one. This one is in the 7th percentile – i.e., 7% of its contemporaries scored the same or lower than it.