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| Title |
Childhood's end? Marketing actions and the"premature adulthood" of the child consumer
|
|---|---|
| Published in |
Revista de Administração Mackenzie, December 2010
|
| DOI | 10.1590/s1678-69712010000500007 |
| Authors |
Carla Freitas Silveira Netto, Vinícius Andrade Brei, Maria Tereza Flores-Pereira |