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Mendeley readers
| Title |
Rhetorical strategies of consumer activists: reframing market offers to promote change
|
|---|---|
| Published in |
BAR - Brazilian Administration Review, December 2013
|
| DOI | 10.1590/s1807-76922013000400003 |
| Authors |
Daiane Scaraboto, Severino Joaquim Nunes Pereira |
Mendeley readers
The data shown below were compiled from readership statistics for 34 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Brazil | 3 | 9% |
| Unknown | 31 | 91% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Researcher | 7 | 21% |
| Student > Master | 3 | 9% |
| Student > Ph. D. Student | 3 | 9% |
| Student > Bachelor | 3 | 9% |
| Student > Doctoral Student | 2 | 6% |
| Other | 8 | 24% |
| Unknown | 8 | 24% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 15 | 44% |
| Social Sciences | 7 | 21% |
| Pharmacology, Toxicology and Pharmaceutical Science | 1 | 3% |
| Biochemistry, Genetics and Molecular Biology | 1 | 3% |
| Unspecified | 1 | 3% |
| Other | 0 | 0% |
| Unknown | 9 | 26% |