Title |
Análisis de los alimentos publicitados entre la audiencia infantil en la televisión chilena
|
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Published in |
Salud Pública de México, October 2017
|
DOI | 10.21149/7706 |
Pubmed ID | |
Authors |
Catalina González-Hidalgo |
Abstract |
To examine food advertising aimed at childhood's audience broadcast on Chilean television. Cross-sectional study. Food advertising broadcast by 4 open signal TV channels was recorded for 12 hours daily on twelve days randomly selected. Notices were classified according to food groups and level of processing. The frequency of food advertisement aimed to childhood audience was compared with those for adults. Nutrient profile of foods advertised was described. In 144 hours of recording appeared 530 food advertisement; 53.2% were aimed to childhood audience. The most advertised foods were sugary dairy (28.4%), sweetened beverages (25.5%), and sweetened cereals (17.7%). Of the foods advertised to childhood audience, 75% exceeds the criterion for free sugars. Chilean television advertises ultra-processed foods that exceed the limits of free sugars. |
X Demographics
Geographical breakdown
Country | Count | As % |
---|---|---|
United Kingdom | 1 | 100% |
Demographic breakdown
Type | Count | As % |
---|---|---|
Members of the public | 1 | 100% |
Mendeley readers
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 45 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 13 | 29% |
Researcher | 5 | 11% |
Student > Doctoral Student | 2 | 4% |
Other | 2 | 4% |
Student > Master | 2 | 4% |
Other | 4 | 9% |
Unknown | 17 | 38% |
Readers by discipline | Count | As % |
---|---|---|
Nursing and Health Professions | 6 | 13% |
Social Sciences | 5 | 11% |
Medicine and Dentistry | 4 | 9% |
Psychology | 3 | 7% |
Arts and Humanities | 2 | 4% |
Other | 7 | 16% |
Unknown | 18 | 40% |