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Todo tipo de relacionamento consumidor-marca é eficiente?

Overview of attention for article published in Revista de Administração (São Paulo), January 2014
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1 X user

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27 Mendeley
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Title
Todo tipo de relacionamento consumidor-marca é eficiente?
Published in
Revista de Administração (São Paulo), January 2014
DOI 10.5700/rausp1133
Authors

Eliane Cristine Francisco-Maffezzolli, Semprebom, Paulo Henrique Muller Prado, Clara Márcia Ribeiro

X Demographics

X Demographics

The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 27 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Brazil 1 4%
Unknown 26 96%

Demographic breakdown

Readers by professional status Count As %
Student > Master 8 30%
Student > Bachelor 3 11%
Student > Ph. D. Student 3 11%
Student > Doctoral Student 2 7%
Professor 1 4%
Other 1 4%
Unknown 9 33%
Readers by discipline Count As %
Business, Management and Accounting 12 44%
Linguistics 1 4%
Economics, Econometrics and Finance 1 4%
Social Sciences 1 4%
Engineering 1 4%
Other 0 0%
Unknown 11 41%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 1. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 29 November 2016.
All research outputs
#17,604,528
of 25,806,080 outputs
Outputs from Revista de Administração (São Paulo)
#24
of 49 outputs
Outputs of similar age
#205,352
of 321,518 outputs
Outputs of similar age from Revista de Administração (São Paulo)
#3
of 3 outputs
Altmetric has tracked 25,806,080 research outputs across all sources so far. This one is in the 21st percentile – i.e., 21% of other outputs scored the same or lower than it.
So far Altmetric has tracked 49 research outputs from this source. They receive a mean Attention Score of 2.5. This one scored the same or higher as 25 of them.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 321,518 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 26th percentile – i.e., 26% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 3 others from the same source and published within six weeks on either side of this one.