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X Demographics
Mendeley readers
Attention Score in Context
| Title |
Get Your Science Out of Here: When Does Invoking Science in the Marketing of Consumer Products Backfire?
|
|---|---|
| Published in |
Journal of Consumer Research, May 2022
|
| DOI | 10.1093/jcr/ucac020 |
| Authors |
Aviva Philipp-Muller, John P Costello, Rebecca Walker Reczek |
X Demographics
The data shown below were collected from the profiles of 16 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United States | 3 | 19% |
| Japan | 1 | 6% |
| United Kingdom | 1 | 6% |
| Switzerland | 1 | 6% |
| Unknown | 10 | 63% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 9 | 56% |
| Scientists | 4 | 25% |
| Science communicators (journalists, bloggers, editors) | 3 | 19% |
Mendeley readers
The data shown below were compiled from readership statistics for 53 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 53 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 9 | 17% |
| Unspecified | 4 | 8% |
| Student > Doctoral Student | 3 | 6% |
| Student > Bachelor | 2 | 4% |
| Professor > Associate Professor | 2 | 4% |
| Other | 5 | 9% |
| Unknown | 28 | 53% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 15 | 28% |
| Unspecified | 4 | 8% |
| Economics, Econometrics and Finance | 2 | 4% |
| Psychology | 1 | 2% |
| Social Sciences | 1 | 2% |
| Other | 0 | 0% |
| Unknown | 30 | 57% |
Attention Score in Context
This research output has an Altmetric Attention Score of 454. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 17 January 2024.
All research outputs
#61,735
of 25,728,350 outputs
Outputs from Journal of Consumer Research
#16
of 1,502 outputs
Outputs of similar age
#1,921
of 447,634 outputs
Outputs of similar age from Journal of Consumer Research
#1
of 12 outputs
Altmetric has tracked 25,728,350 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 99th percentile: it's in the top 5% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 1,502 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 39.7. This one has done particularly well, scoring higher than 98% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 447,634 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 99% of its contemporaries.
We're also able to compare this research output to 12 others from the same source and published within six weeks on either side of this one. This one has done particularly well, scoring higher than 91% of its contemporaries.