“Names doing rounds”: On brands in the bazaar economy

'Knockoffs' & counterfeit brands have been viewed as manifestations of piracy. These authors suggest that bazaar brands also function as central to a growing popular innovation system able to provide material goods as well as immaterial experiences to

“Names doing rounds”: On brands in the global bazaar economy - Maitrayee Deka, Adam Arvidsson, exploring #counterfeit as an innovation economy of #bazaarbrands https://t.co/MWQAJpITGb

[article] "Names Doing Rounds": on Brands in the Bazaar Economy (Maitrayee Deka, Adam Arvidsson) https://t.co/E6OzhsvGry

RT @ConsumerCul: Essential reading. New Paper “Names doing rounds”: On brands in the bazaar economy Maitrayee Deka and Adam Arvidsson Re…