The combined effects of consumer-company stance congruence and consumers’ pre-existing corporate attitude in corporate social advocacy
Article in Public Relations Review (June 2024)
The most recent citing publications are shown below. View all 49 publications that cite this research output on Dimensions.
Bottom-Up Corporate Social Advocacy: Examining the Impact of Employees’ Empowered Engagement on Advocacy Willingness and Mediating Roles of Value Congruency and Moral Elevation
Article in International Journal of Business Communication (March 2024)
When controversy meets controversy, what do you see? Understanding the visual communication of cannabis companies’ corporate social advocacy on Instagram
Article in Public Relations Review (March 2024)