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Ethics and Neuromarketing

Overview of attention for book
Attention for Chapter 2: Neuromarketing: Understanding the Application of Neuroscientific Methods Within Marketing Research
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1 tweeter
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1 Facebook page

Citations

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8 Dimensions

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50 Mendeley
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Chapter title
Neuromarketing: Understanding the Application of Neuroscientific Methods Within Marketing Research
Chapter number 2
Book title
Ethics and Neuromarketing
Published by
Springer International Publishing, October 2016
DOI 10.1007/978-3-319-45609-6_2
Book ISBNs
978-3-31-945607-2, 978-3-31-945609-6
Authors

Terry Daugherty, Ernest Hoffman

Editors

Andrew R. Thomas, Nicolae Alexandru Pop, Ana Maria Iorga, Cristian Ducu

Twitter Demographics

The data shown below were collected from the profile of 1 tweeter who shared this research output. Click here to find out more about how the information was compiled.

Mendeley readers

The data shown below were compiled from readership statistics for 50 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 50 100%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 7 14%
Student > Master 6 12%
Student > Bachelor 5 10%
Researcher 5 10%
Professor 4 8%
Other 14 28%
Unknown 9 18%
Readers by discipline Count As %
Business, Management and Accounting 17 34%
Social Sciences 4 8%
Psychology 4 8%
Neuroscience 3 6%
Biochemistry, Genetics and Molecular Biology 2 4%
Other 10 20%
Unknown 10 20%