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Neuromarketing: Understanding the Application of Neuroscientific Methods Within Marketing Research
Ethics and Neuromarketing
Springer International Publishing, October 2016
Terry Daugherty, Ernest Hoffman
Andrew R. Thomas, Nicolae Alexandru Pop, Ana Maria Iorga, Cristian Ducu
The data shown below were collected from the profile of 1 tweeter who shared this research output. Click here to find out more about how the information was compiled.
|Members of the public||1||100%|
The data shown below were compiled from readership statistics for 50 Mendeley readers of this research output. Click here to see the associated Mendeley record.
|Readers by professional status||Count||As %|
|Student > Ph. D. Student||7||14%|
|Student > Master||6||12%|
|Student > Bachelor||5||10%|
|Readers by discipline||Count||As %|
|Business, Management and Accounting||17||34%|
|Biochemistry, Genetics and Molecular Biology||2||4%|