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X Demographics
Mendeley readers
| Chapter title |
Neuromarketing: Understanding the Application of Neuroscientific Methods Within Marketing Research
|
|---|---|
| Chapter number | 2 |
| Book title |
Ethics and Neuromarketing
|
| Published by |
Springer International Publishing, October 2016
|
| DOI | 10.1007/978-3-319-45609-6_2 |
| Book ISBNs |
978-3-31-945607-2, 978-3-31-945609-6
|
| Authors |
Terry Daugherty, Ernest Hoffman, Daugherty, Terry, Hoffman, Ernest |
| Editors |
Andrew R. Thomas, Nicolae Alexandru Pop, Ana Maria Iorga, Cristian Ducu |
X Demographics
The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Spain | 1 | 100% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 1 | 100% |
Mendeley readers
The data shown below were compiled from readership statistics for 59 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 59 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 8 | 14% |
| Student > Ph. D. Student | 7 | 12% |
| Researcher | 6 | 10% |
| Student > Bachelor | 5 | 8% |
| Professor | 5 | 8% |
| Other | 13 | 22% |
| Unknown | 15 | 25% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 21 | 36% |
| Agricultural and Biological Sciences | 3 | 5% |
| Social Sciences | 3 | 5% |
| Psychology | 3 | 5% |
| Neuroscience | 3 | 5% |
| Other | 10 | 17% |
| Unknown | 16 | 27% |