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Ethics and Neuromarketing

Overview of attention for book
Attention for Chapter 8: Ethical Considerations regarding Stakeholders in Neuromarketing Research. Empirical Insights from NMSBA Corporate Members, TAAN Advertising Agencies and Romanian Companies
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1 tweeter

Citations

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8 Dimensions

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16 Mendeley
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Chapter title
Ethical Considerations regarding Stakeholders in Neuromarketing Research. Empirical Insights from NMSBA Corporate Members, TAAN Advertising Agencies and Romanian Companies
Chapter number 8
Book title
Ethics and Neuromarketing
Published by
Springer International Publishing, October 2016
DOI 10.1007/978-3-319-45609-6_8
Book ISBNs
978-3-31-945607-2, 978-3-31-945609-6
Authors

Nicolae Al. Pop, Dan-Cristian Dabija PhD, Dr. habil., Ana Maria Iorga, Dan-Cristian Dabija

Editors

Andrew R. Thomas, Nicolae Alexandru Pop, Ana Maria Iorga, Cristian Ducu

Twitter Demographics

The data shown below were collected from the profile of 1 tweeter who shared this research output. Click here to find out more about how the information was compiled.

Mendeley readers

The data shown below were compiled from readership statistics for 16 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 16 100%

Demographic breakdown

Readers by professional status Count As %
Student > Master 3 19%
Student > Ph. D. Student 2 13%
Professor 2 13%
Student > Bachelor 1 6%
Student > Doctoral Student 1 6%
Other 5 31%
Unknown 2 13%
Readers by discipline Count As %
Business, Management and Accounting 6 38%
Social Sciences 3 19%
Neuroscience 2 13%
Economics, Econometrics and Finance 1 6%
Biochemistry, Genetics and Molecular Biology 1 6%
Other 1 6%
Unknown 2 13%