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Ethics and Neuromarketing

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Cover of 'Ethics and Neuromarketing'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction
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    Chapter 2 Neuromarketing: Understanding the Application of Neuroscientific Methods Within Marketing Research
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    Chapter 3 Topoi in Neuromarketing Ethics
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    Chapter 4 A Guideline for Ethical Aspects in Conducting Neuromarketing Studies
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    Chapter 5 Ethical and Legal Considerations in Research Subject and Data Protection
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    Chapter 6 Transparency and Reliability in Neuromarketing Research
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    Chapter 7 Implicit Measures of Attitudes in Market Research
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    Chapter 8 Ethical Considerations regarding Stakeholders in Neuromarketing Research. Empirical Insights from NMSBA Corporate Members, TAAN Advertising Agencies and Romanian Companies
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    Chapter 9 Dealing with the Devils: The Responsibility of Neuromarketing Practitioners in Conducting Research for Ethically Questionable Client Agendas
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    Chapter 10 The Limits and the Ethics of Consumer Profiling
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    Chapter 11 Ethical Dilemmas of Future Technologies
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    Chapter 12 The Ethics of Neuromarketing in Sports
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    Chapter 13 Erratum to: A Guideline for Ethical Aspects in Conducting Neuromarketing Studies
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