Cause‐related marketing in pandemic context—The effects of cause‐brand fit and cause‐brand alliance on customer‐based legitimacy and reputation
Article in Business Ethics the Environment & Responsibility (April 2023)
The most recent citing publications are shown below. View all 4 publications that cite this research output on Dimensions.
Article in Business Ethics the Environment & Responsibility (April 2023)
Article in Proceedings of the National Academy of Sciences of the United States of America (March 2023)
Article in Journal of Business Research (May 2022)