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Examining native CSR advertising as a post-crisis response strategy

Overview of attention for article published in International Journal of Advertising, April 2021
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About this Attention Score

  • In the top 5% of all research outputs scored by Altmetric
  • One of the highest-scoring outputs from this source (#2 of 248)
  • High Attention Score compared to outputs of the same age (98th percentile)
  • High Attention Score compared to outputs of the same age and source (99th percentile)

Mentioned by

news
21 news outlets
blogs
1 blog
twitter
3 tweeters

Citations

dimensions_citation
8 Dimensions

Readers on

mendeley
23 Mendeley
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Title
Examining native CSR advertising as a post-crisis response strategy
Published in
International Journal of Advertising, April 2021
DOI 10.1080/02650487.2021.1914445
Authors

Linwan Wu, Holly Overton

Twitter Demographics

The data shown below were collected from the profiles of 3 tweeters who shared this research output. Click here to find out more about how the information was compiled.

Mendeley readers

The data shown below were compiled from readership statistics for 23 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 23 100%

Demographic breakdown

Readers by professional status Count As %
Unspecified 3 13%
Student > Master 3 13%
Professor > Associate Professor 2 9%
Student > Ph. D. Student 2 9%
Student > Doctoral Student 1 4%
Other 3 13%
Unknown 9 39%
Readers by discipline Count As %
Unspecified 4 17%
Business, Management and Accounting 3 13%
Psychology 2 9%
Arts and Humanities 1 4%
Computer Science 1 4%
Other 1 4%
Unknown 11 48%

Attention Score in Context

This research output has an Altmetric Attention Score of 179. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 07 April 2022.
All research outputs
#176,345
of 22,173,707 outputs
Outputs from International Journal of Advertising
#2
of 248 outputs
Outputs of similar age
#5,172
of 346,196 outputs
Outputs of similar age from International Journal of Advertising
#1
of 8 outputs
Altmetric has tracked 22,173,707 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 99th percentile: it's in the top 5% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 248 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 10.1. This one has done particularly well, scoring higher than 99% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 346,196 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 98% of its contemporaries.
We're also able to compare this research output to 8 others from the same source and published within six weeks on either side of this one. This one has scored higher than all of them