You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Chapter title |
Communicating through Brand Websites to Create Unique Brands
|
---|---|
Chapter number | 5 |
Book title |
Advances in Advertising Research (Vol. VII)
|
Published by |
Springer Gabler, Wiesbaden, January 2017
|
DOI | 10.1007/978-3-658-15220-8_5 |
Book ISBNs |
978-3-65-815219-2, 978-3-65-815220-8
|
Authors |
Mototaka Sakashita, Sakashita, Mototaka |