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| Chapter title |
Einleitung und Problemstellung
|
|---|---|
| Chapter number | 1 |
| Book title |
Multimedia im Wissenschaftsmarketing
|
| Published by |
Deutscher Universitätsverlag, Wiesbaden, January 1998
|
| DOI | 10.1007/978-3-663-01490-4_1 |
| Book ISBNs |
978-3-82-446834-8, 978-3-66-301490-4
|
| Authors |
Carsten Nolte |