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Chapter title |
Treating the Consumers at Different Levels of the Pyramid
|
---|---|
Chapter number | 10 |
Book title |
Globalization from the Bottom Up
|
Published by |
Springer, New York, NY, January 2008
|
DOI | 10.1007/978-0-387-77098-7_10 |
Book ISBNs |
978-0-387-77097-0, 978-0-387-77098-7
|
Authors |
A. Coskun Samli |