Energizing and De-Motivating Effects of Norm-Conflict

If you want to make a good COVID-19 message, read this thread.

11/12 6: A norm-based message should also clearly establish *which* social identity is relevant: Nation? Community? Focus on one, inclusive identity consistently Why? We have many social identities, which can have conflicting norms. https://t.co/Ec1pR4

複数の内集団間で規範が矛盾しているほど、その問題にポジティブな態度を持っている場合は行動を促進し、ネガティブな態度を持っている場合は行動を減じる。行動の有効性が規範の矛盾と行動の関係を媒介する #PSPB #journal http://t.co/v22yalSF

Energizing and De-Motivating Effects of Norm-Conflict http://t.co/WPTWGEtx