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From soapbox to soundbite : party political campaigning in Britain since 1945

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Cover of 'From soapbox to soundbite : party political campaigning in Britain since 1945'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction
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    Chapter 2 Advertising
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    Chapter 3 Party Political Broadcasts
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    Chapter 4 Using the Media
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    Chapter 5 Rallies and Conferences
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    Chapter 6 Opinion Research
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    Chapter 7 Personal Image
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    Chapter 8 Party Identity
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    Chapter 9 Campaign Materials and Direct Mail
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    Chapter 10 Local Campaigning
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    Chapter 11 Cross-campaign Themes
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    Chapter 12 Conclusion
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