Memory of Sponsorship-Linked Marketing Communications

Overview of attention for article published in SAGE Open, December 2012

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So far, Altmetric has seen 3 X posts from 2 X users, with an upper bound of 16,497 followers.

Why Beats win with NFL http://t.co/GmUbfRCOOb is not necessarily bad for Bose- "true" sponsors can benefit from hype http://t.co/eVf4MSg6fS

SageOpen: The Effect of Competitor Mentions http://t.co/YDU0I1UZ #Marketing #Communication

SAGE Open- Memory of Sponsorship-Linked #Marketing Communications: The Effect of Competitor Mentions http://t.co/fWseihqR

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