You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
X Demographics
Mendeley readers
Attention Score in Context
| Title |
“Do the Things You’re Gonna Do on Game Day, Just Don’t Get Hurt”: A Narrative Analysis of the NFL’s “Future of Football” Advertising Campaign
|
|---|---|
| Published in |
Journal of Broadcasting & Electronic Media, November 2021
|
| DOI | 10.1080/08838151.2021.2005066 |
| Authors |
Travis R. Bell, Janelle Applequist |
X Demographics
The data shown below were collected from the profiles of 4 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United States | 2 | 50% |
| Unknown | 2 | 50% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 4 | 100% |
Mendeley readers
The data shown below were compiled from readership statistics for 11 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 11 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Doctoral Student | 3 | 27% |
| Student > Bachelor | 2 | 18% |
| Librarian | 1 | 9% |
| Student > Ph. D. Student | 1 | 9% |
| Researcher | 1 | 9% |
| Other | 0 | 0% |
| Unknown | 3 | 27% |
| Readers by discipline | Count | As % |
|---|---|---|
| Sports and Recreations | 4 | 36% |
| Arts and Humanities | 1 | 9% |
| Social Sciences | 1 | 9% |
| Engineering | 1 | 9% |
| Unknown | 4 | 36% |
Attention Score in Context
This research output has an Altmetric Attention Score of 3. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 02 June 2022.
All research outputs
#14,292,486
of 25,392,582 outputs
Outputs from Journal of Broadcasting & Electronic Media
#410
of 607 outputs
Outputs of similar age
#207,598
of 513,584 outputs
Outputs of similar age from Journal of Broadcasting & Electronic Media
#6
of 7 outputs
Altmetric has tracked 25,392,582 research outputs across all sources so far. This one is in the 43rd percentile – i.e., 43% of other outputs scored the same or lower than it.
So far Altmetric has tracked 607 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 12.0. This one is in the 31st percentile – i.e., 31% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 513,584 tracked outputs that were published within six weeks on either side of this one in any source. This one has gotten more attention than average, scoring higher than 58% of its contemporaries.
We're also able to compare this research output to 7 others from the same source and published within six weeks on either side of this one.